fiduciary wealth management

Finley Wealth Advisors in Naples is a Fee-Only Fiduciary Wealth Management Firm, Purposefully Designed for the Middle-Class Millionaire, With $2 to $20 Million of Wealth, as Big Fish in Our Right-Sized Pond

We meet you as a fiduciary wherever you are in the life cycle of your wealth. We develop unique wealth management strategies to minimize taxes, protect assets, maximize growth, distribute retirement assets, and transfer wealth. Whether you are at the stage of accumulation, preservation, or distribution we will tailor our fee-only fiduciary process to meet your individual wealth management needs because each family is unique.

Naples Office

780 Fifth Avenue S., Suite 200
Naples, FL 34102


Naples Wealth Management
Doug Finley my wealth advisor

Douglas Finley, MS, CFP, AEP, CDFA

Fee-Only Wealth Advisor

Mr. Finley founded Finley Wealth Advisors in February of 2006, as a Fiduciary Fee-Only Registered Investment Advisor, with the goal of creating a firm that eliminated the conflicts of interest inherent in the financial planner – advisor/client relationship. The firm specializes in wealth management for the middle class millionaire.

Amber Braatz, MBA, CFP

Fee-Only Wealth Advisor

Amber has a passion for helping people achieve financial and life goals. She chose to join Finley Wealth Advisors because of the firm's culture of always putting the client first at all times, in all matters. The culture meshed well with the core of her being and the way she has always lived her life. Amber believes that working in a fee-only fiduciary model was the only way for her to truly align her values with working in the financial services industry.

Our Fiduciary Pledge To You

Because you deserve pure unbiased financial advice. We follow a fiduciary standard and are proud to commit to the following five fiduciary principles:


We will always put your best interests first.


We will act with skill, care, diligence, and good professional judgment.


We will not mislead you, We will provide you an open disclosure of all important facts.


We will avoid conflicts of interest.


We will fully disclose and fairly manage, in your favor, any unavoidable conflicts.

Investment Advisor Affiliations

The Finley Wealth Advice Blog

It's About Helping You Become The Hero Of Your Own Financial Story

January 4, 2023

An investment portfolio should be built based on a client’s risk and return objectives along with an assessment of their constraints. While downside protection is a common focus, the advisor must ensure that a portfolio’s probabilistic return outcomes are sufficient to meet the spending power needs of the

December 29, 2022

Does a High Income Make You Wealthy? First, we need to be clear on what counts as being wealthy. High income, say 6 or even 7 figures, doesn’t count as being wealthy. Really. Sure, having such a high income means you can afford to buy a lot of

December 27, 2022

“In this world, nothing is certain except death and taxes.” These famous words attributed to Benjamin Franklin over 200 years ago still ring true today. Minimizing the amount of taxes you have to pay when you pass away is just one of the reasons why estate planning is

December 23, 2022

So far in our investment basics series, we’ve explored the history of investing; how important it is to save (so you have money to invest); how to invest efficiently in broad markets; and why to avoid chasing or fleeing rising or falling prices. By applying these logistics, you

December 13, 2022

The Price You Pay Matters In our last piece, we described our marvelous markets, and how to account for their being both robust and random at the same time. Today, we’ll look at how stock pricing works, and why Nobel laureate William F. Sharpe was correct when he

November 17, 2022

Our Marvelous Markets In our last piece, we introduced the importance of saving, which is the first of five basics that have served investors well over time. Today, we’ll look at where stock market returns really come from, and why that matters to your investing. 1. You can’t

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You will occasionally receive information designed to help you become a more informed investor. Our desire is to share the latest research and commentary with you, above all. As a result, you will learn more about Fee-Only Fiduciary Wealth Management and Evidence-based Investing because as a well-informed investor you will be better positioned for the future.

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