Finley Wealth Advisors is a Fee-Only Fiduciary with an Evidence-Based Approach to Wealth Management. 

At Finley, our primary focus is on the wealth management needs of the middle-class millionaire. As a fiduciary compensated directly by our clients with fully disclosed professional fees, honesty is the core of our relationship. We refuse commissions or any other misaligned third-party incentives. Our business model has been purposefully designed for those with $1 to $10 million of wealth, as big fish in our right-sized pond. We limit new client relationships to those with greater than $1 million in investment assets. This allows us more time to focus on wealth management issues most relevant to our clients. We utilize low cost tax-efficient portfolio design and income distribution strategies to grow, preserve, and protect your wealth.

Our Florida Office Locations

Estero Office

10600 Chevrolet Way, Suite 101

Estero, FL 33928

Naples Office

780 Fifth Avenue, Suite 200

Naples, FL 34102

Meet Our Wealth Advisors

Doug Finley my wealth advisor

Douglas Finley

MS, CFP, AEP, CDFA

Fee-Only Wealth Advisor

Mr. Finley founded Finley Wealth Advisors in February of 2006, as a Fiduciary Fee-Only Registered Investment Advisor, with the goal of creating a firm that eliminated the conflicts of interest inherent in the financial planner – advisor/client relationship. The firm specializes in wealth management for the middle class millionaire.

Financial Advisor Amber Braatz

Amber Braatz

MBA, CFP

Fee-Only Wealth Advisor

Amber has a passion for helping people achieve financial and life goals. She chose to join Finley Wealth Advisors because of the firm's culture of always putting the client first at all times, in all matters. The culture meshed well with the core of her being and the way she has always lived her life. Amber believes that working in a fee-only fiduciary model was the only way for her to truly align her values with working in the financial services industry.

Four Essentials for Good Financial Advice

We highly recommend you require four qualities from any advisor with whom you do business … or to whom you even pay any mind as you make your way through Wall Street’s continuous clamor. 

The advice you heed should come from an advisor who is fully committed to

Think twice before you put your future in the hands of an insurance agent, traditional financial advisor, or stockbroker. Their focus is likely on selling you expensive financial products where they benefit more than you. By the way, it is legal and it happens everyday especially with retirees. This has never been, nor will it ever be the case at Finley. As a Tax-Focused Wealth Advisory firm, and a Fee-Only Fiduciary, you can be comfortable in knowing we will always be on your team.


Learn more about these concepts with our guide to finding a fiduciary financial advisor.

Financial Planning

Our planning process organizes your financial affairs and gives you the knowledge and guidance to make educated financial choices. It's custom-tailored to you, your long term goals, and your values.

Investments

How have markets delivered wealth to long-term investors? Nobel-prize-winning academics offer us insights on that, which we apply to our clients' portfolios - allocating and rebalancing them accordingly.

Retirement Planning

The transition to retirement can be challenging. We will advise you on the most sensible and tax-efficient ways to maximize your retirement income

Tax Planning

Tax planning strategies often require comprehensive, year-round attention. We will work with you and your tax professional to find ways to reduce your tax bill and increase your after tax return.

Specialized Advice

Sustainable investing, Divorce Planning and Widowhood - these are just some of the areas in which we can partner with you, to help you reach your goals.

Charitable Giving

Creative, strategic and fully integrated with your overall goals, let us help you make the impact you envision.

Financial Planning

Getting to know who you are, not just what you have

Finley Wealth Advisors Financial Planning Ideal Life Infographic

Only with thoughtful direction can money help you create a more meaningful life and leave a richer legacy. We thrive on helping others focus on the realization of their dreams. Together we can craft a values-driven solution, to reach your own unique goals. It all starts with one meaningful conversation.

Thoughtfully executed financial planning is about much more than just the numbers. When we sit down together to talk for the first time, we’re going to get to the heart of what’s truly important in your life.

This conversation will guide all that we do in your financial planning journey. 

Wealth Takes Many Forms:

  • A Stable Future
  • Secured Loved Ones
  • Freedom of Choice
Together, We'll Build Yours.

Investments

Informed by decades of market research not the latest sales pitch

Doug Finley my wealth advisor

Douglas Finley

MS, CFP, AEP, CDFA

President / Founder

A fee only approach works to save you money without worrying about hidden charges

Many investors have unfulfilled expectations. They’re looking for an honest solution — one that can lead to a better investment experience. A truly refreshing approach to wealth management. What would that approach look like? How can their financial advisor improve the odds of success?

Putting The Odds In Your Favor

Let’s talk about wealth management with evidence-based investing, a way that can put the odds of success in your favor. 

When it comes to your investments we take a disciplined, well-researched approach known as Evidence-Based Investing.

Our investment philosophy is based on Nobel Prize-winning academic research, and because we’re committed to your best good (rather than selling you products), our recommendations are carefully designed to meet your unique goals.

What this means for you...

  • Evidence Based Investing
  • Nobel Prize-winning Research
  • Time-tested Approach

"Once you understand the difference an objective fiduciary advisor makes, the choice could not be more clear"

Douglas Finley, MS, CFP, AEP, CDFA

President, Founder

Finley Wealth Advisors

Retirement Planning

Pre & Post Retirement Strategies to Maximize Your Investments And Make Them Last

The transition to retirement can be challenging. We will advise you on the most sensible and tax-efficient ways to maximize your retirement income

The first step in establishing successful investments is to recognize the difference it makes when you have a solid wealth management strategy to depend on during your life-long decision-making.

Financial Planning Tools

  • A clear strategy for managing the market’s ever-unfolding uncertainties
  • Focus on the right processes, the right tools, and the right mindset to guide you
  • Carefully designed to meet your unique goals
  • Based on Nobel Prize-winning academic research

What is the Single biggest threat to your wealth?

It's your own investing biases! Our Guide to Behavioral Investing helps you recognize and overcome bad investing biases, habits and behaviors: 

Tax Planning

Combining tax preparation with ongoing and diligent tax planning can have a great impact on your financial life.

A comprehensive tax-focused financial planning firm like ours can help you avoid making the mistake of overpaying taxes. We provide personal income tax preparation and planning, to identify the tax-saving approaches that apply to your situation.

Most investors don’t fully appreciate the drag poor tax planning has on their portfolio return. Fortunately, there are many effective strategies for maximizing long-term wealth accumulation and conservation.

We specialize in

  • Tax-sensitive asset location
  • Deferring gain recognition
  • Tax bracket management
  • Roth IRA conversions
  • Managing contributions to traditional or Roth IRAs
  • Gain and Loss harvesting
  • Tax-sensitive management of the retirement portfolio

Specialized Advice

A few areas where we provide a specific expertise

Resources for educating yourself, financially. Grow your wealth and income, no matter what life throws your way.

  • Meet your financial goals by discovering sustainable investing to help make the world a better place
  • Dealing with major life events such as divorce, the death of a spouse or major illness
  • Coaching in sudden money situations such as inheritance, lottery, or sale of a business

Achieve your financial goals with meaningful investments

An Evidence Based Guide to Sustainable Investing: How return on your investment and desire to do good are entirely compatible 

Charitable Giving

“I wondered why somebody didn’t do something.
Then I realized, I am somebody.” - unknown

We all have personal reasons for giving to charity, but at the core of our intention is a common desire to share our good fortune with others.

You may have the capacity and desire to give, but may need help in determining the most effective way to leave a lasting legacy. We can help you customize a giving program to meet your goals.

Charitable giving is an American tradition. Most charitable organizations share the goal of improving quality of life, and philanthropy is a major source of funding for humanitarian causes, religion, education and the fine and performing arts.  

Build A Legacy:

  • Pass values on to family members about wealth and helping others
  • Receive tax benefits while doing good
  • Support your philanthropic goals while providing an income stream in certain situations

From our Blog: Financial Education, Resources and Tools

Learn about our approach to Wealth Management and the process of Financial Planning and Investment Management

Strategic vs. Tactical Asset Allocation: Does It Matter?

Strategic vs. Tactical Asset Allocation: Does It Matter?

Strategic vs. tactical asset allocation … they both sound pretty good as an investment strategy, don’t they? There’s only one problem: I may have left you guessing as to what I’m even talking about. One of the terms is an accurate, if wordy way to describe asset allocation in general. The other is dangerously deceptive.

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Can Small Cap Stocks Weather the Storm?

Can Small Cap Stocks Weather the Storm?

With recession concerns intensifying in the wake of the COVID-19 pandemic, investors may be wondering whether small cap stocks are poised to struggle. Are small companies more vulnerable now than they have been during other periods of economic distress? And what are the implications for the size premium?

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Choosing Between a Fee-Only or Fee-Based Advisor

Choosing Between a Fee-Only or Fee-Based Advisor

in your search for a dependable financial advisor, you might assume fee-only advisor vs. fee-based advisor are one and the same. Unfortunately, fee-only and fee-based advisors are not interchangeable. What if you pick the wrong relationship? You could believe you’re entering into one sort of compensation model, when you’re actually entering into another.

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Update of The CARES Act, April 2020

Update of The CARES Act, April 2020

With much of the country in self-isolation, perhaps you’d appreciate an update of the CARES Act, or maybe you have time to read the entire H.R. 748 Coronavirus Aid, Relief, and Economic Security Act, or CARES Act. Here is a summary of many of the key provisions we expect to be discussing with you in person (virtually), depending on which ones apply to you. Questions? Please be in touch!

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Three Upside-Down Investment Insights

Three Upside-Down Investment Insights

A trio of weird, but wonderful “upside-down” investment ideas in this post. Often, all you need to be an excellent investor is a healthy dose of common sense: A penny saved is a penny earned. Buy low, sell high. Don’t put all your eggs in one basket. That said, the best way to achieve these simple goals isn’t always as obvious. In fact, many of our favorite investment insights may at first seem counterintuitive.

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Earning Dividends Is Not The Only Way To Grow Income

Earning Dividends Is Not The Only Way To Grow Income

Earning dividends aren’t the only way a stock investor can generate income. Investors often see earning dividends as a way to grow income. But dividend strategies are not the only way to produce cash, and investors should be aware of the potential tradeoffs that accompany a focus on dividends. For stockholders who own dividend-paying shares, those payments arrive on a schedule (quarterly, in many cases). The cash to fund a dividend must come from somewhere, however.

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© 2020 Finley Wealth Management, Llc - Naples - Bonita Springs - Fort Myers - Estero - Cape Coral - Punta Gorda

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