Finley Wealth Advisors is a Fee-Only Fiduciary with an Evidence-Based Approach to Wealth Management. 

At Finley, our primary focus is on the wealth management needs of the middle-class millionaire. As a fiduciary compensated directly by our clients with fully disclosed professional fees, honesty is the core of our relationship. We refuse commissions or any other misaligned third-party incentives. Our business model has been purposefully designed for those with $1 to $10 million of wealth, as big fish in our right-sized pond. We limit new client relationships to those with greater than $1 million in investment assets. This allows us more time to focus on wealth management issues most relevant to our clients. We utilize low cost tax-efficient portfolio design and income distribution strategies to grow, preserve, and protect your wealth.

Our Florida Office Locations

Estero Office

10600 Chevrolet Way, Suite 101

Estero, FL 33928

Naples Office

780 Fifth Avenue, Suite 200

Naples, FL 34102

Fort Myers Office

2256 First Street, Suite 140

Fort Myers, FL 33901

Meet Our Certified Financial Planners

Doug Finley my wealth advisor

Douglas Finley, MS, CFP, AEP, CDFA

Fee-Only Wealth Advisor

Mr. Finley founded Finley Wealth Advisors in February of 2006, as a Fiduciary Fee-Only Registered Investment Advisor, with the goal of creating a firm that eliminated the conflicts of interest inherent in the financial planner – advisor/client relationship. The firm specializes in wealth management for the middle class millionaire.



Financial Advisor Amber Braatz

Amber Braatz, MBA, CFP

Fee-Only Wealth Advisor

Amber has a passion for helping people achieve financial and life goals. She chose to join Finley Wealth Advisors because of the firm's culture of always putting the client first at all times, in all matters. The culture meshed well with the core of her being and the way she has always lived her life. Amber believes that working in a fee-only fiduciary model was the only way for her to truly align her values with working in the financial services industry.

Subscribe To Our Wealthcare Blog

You will receive valuable information that will help you become a more informed investor. We share the latest research and commentary to help you understand the Evidence-Based Approach to investing.

Four Essentials for Good Financial Advice

We highly recommend you require four qualities from any advisor with whom you do business … or to whom you even pay any mind as you make your way through Wall Street’s continuous clamor. 

The advice you heed should come from an advisor who is fully committed to

Think twice before you put your future in the hands of an insurance agent, traditional financial advisor, or stockbroker. Their focus is likely on selling you expensive financial products where they benefit more than you. By the way, it is legal and it happens everyday especially with retirees. This has never been, nor will it ever be the case at Finley. As a Tax-Focused Wealth Advisory firm, and a Fee-Only Fiduciary, you can be comfortable in knowing we will always be on your team.


Learn more about these concepts with our guide to finding a fiduciary financial advisor.

Financial Planning

Our planning process organizes your financial affairs and gives you the knowledge and guidance to make educated financial choices. It's custom-tailored to you, your long term goals, and your values.

Investments

How have markets delivered wealth to long-term investors? Nobel-prize-winning academics offer us insights on that, which we apply to our clients' portfolios - allocating and rebalancing them accordingly.

Retirement Planning

The transition to retirement can be challenging. We will advise you on the most sensible and tax-efficient ways to maximize your retirement income.

Tax Planning

Tax planning strategies often require comprehensive, year-round attention. We will work with you and your tax professional to find ways to reduce your tax bill and increase your after tax return.

Specialized Advice

Sustainable investing, Divorce Planning and Widowhood - these are just some of the areas in which we can partner with you, to help you reach your goals.

Charitable Giving

Creative, strategic and fully integrated with your overall goals, let us help you make the impact you envision.

Financial Planning

Getting to know who you are, not just what you have

Finley Wealth Advisors Financial Planning Ideal Life Infographic

Only with thoughtful direction can money help you create a more meaningful life and leave a richer legacy. We thrive on helping others focus on the realization of their dreams. Together we can craft a values-driven solution, to reach your own unique goals. It all starts with one meaningful conversation.

Thoughtfully executed financial planning is about much more than just the numbers. When we sit down together to talk for the first time, we’re going to get to the heart of what’s truly important in your life.

This conversation will guide all that we do in your financial planning journey. 

Wealth Takes Many Forms:

  • A Stable Future
  • Secured Loved Ones
  • Freedom of Choice
Together, We'll Build Yours.

Investments

Informed by decades of market research not the latest sales pitch

Doug Finley my wealth advisor

Douglas Finley

MS, CFP, AEP, CDFA

President / Founder

A fee only approach works to save you money without worrying about hidden charges.

Many investors have unfulfilled expectations. They’re looking for an honest solution — one that can lead to a better investment experience. A truly refreshing approach to wealth management. What would that approach look like? How can their financial advisor improve the odds of success?

Putting The Odds In Your Favor

Let’s talk about wealth management with evidence-based investing, a way that can put the odds of success in your favor. 

When it comes to your investments we take a disciplined, well-researched approach known as Evidence-Based Investing.

Our investment philosophy is based on Nobel Prize-winning academic research, and because we’re committed to your best good (rather than selling you products), our recommendations are carefully designed to meet your unique goals.

What this means for you...

  • Evidence Based Investing
  • Nobel Prize-winning Research
  • Time-tested Approach

"Once you understand the difference an objective fiduciary advisor makes, the choice could not be more clear"

Douglas Finley, MS, CFP, AEP, CDFA

President, Founder

Finley Wealth Advisors

Retirement Planning

Pre & Post Retirement Strategies to Maximize Your Investments And Make Them Last

The transition to retirement can be challenging. We will advise you on the most sensible and tax-efficient ways to maximize your retirement income

The first step in establishing successful investments is to recognize the difference it makes when you have a solid wealth management strategy to depend on during your life-long decision-making.

Financial Planning Tools

  • A clear strategy for managing the market’s ever-unfolding uncertainties
  • Focus on the right processes, the right tools, and the right mindset to guide you
  • Carefully designed to meet your unique goals
  • Based on Nobel Prize-winning academic research

What is the Single biggest threat to your wealth?

It's your own investing biases! Our Guide to Behavioral Investing helps you recognize and overcome bad investing biases, habits and behaviors: 

Tax Planning

Combining tax preparation with ongoing and diligent tax planning can have a great impact on your financial life.

A comprehensive tax-focused financial planning firm like ours can help you avoid making the mistake of overpaying taxes. We provide personal income tax preparation and planning, to identify the tax-saving approaches that apply to your situation.

Most investors don’t fully appreciate the drag poor tax planning has on their portfolio return. Fortunately, there are many effective strategies for maximizing long-term wealth accumulation and conservation.

We specialize in

  • Tax-sensitive asset location
  • Deferring gain recognition
  • Tax bracket management
  • Roth IRA conversions
  • Managing contributions to traditional or Roth IRAs
  • Gain and Loss harvesting
  • Tax-sensitive management of the retirement portfolio

Specialized Advice

A few areas where we provide a specific expertise

Resources for educating yourself, financially. Grow your wealth and income, no matter what life throws your way.

  • Meet your financial goals by discovering sustainable investing to help make the world a better place
  • Dealing with major life events such as divorce, the death of a spouse or major illness
  • Coaching in sudden money situations such as inheritance, lottery, or sale of a business

Achieve your financial goals with meaningful investments

An Evidence Based Guide to Sustainable Investing: How return on your investment and desire to do good are entirely compatible 

Charitable Giving

“I wondered why somebody didn’t do something.
Then I realized, I am somebody.” - unknown

We all have personal reasons for giving to charity, but at the core of our intention is a common desire to share our good fortune with others.

You may have the capacity and desire to give, but may need help in determining the most effective way to leave a lasting legacy. We can help you customize a giving program to meet your goals.

Charitable giving is an American tradition. Most charitable organizations share the goal of improving quality of life, and philanthropy is a major source of funding for humanitarian causes, religion, education and the fine and performing arts.  

Build A Legacy:

  • Pass values on to family members about wealth and helping others
  • Receive tax benefits while doing good
  • Support your philanthropic goals while providing an income stream in certain situations

From our Wealthcare Blog: Financial Education, Resources and Tools

Learn about our approach to Wealth Management and the process of Financial Planning and Investment Management

How market work - happy middle aged couple

Understanding How Markets Work for You: Principle 4 in Evidence-Based Investing

Attending to how markets work is important for you and your investment portfolio. Should you buy, sell, or hold tight? Before the news tempts you to jump into or flee from breaking trends, it’s critical to be aware of the evidence that tells us the most important thing of all: You cannot expect to consistently improve your outcomes by reacting to breaking news.

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Two happy women drinking

Resist Chasing Past Performance: Principle 3 in Evidence-Based Investing

Some investors select mutual funds based on their past performance. Yet, past returns offer little insight into a fund’s future returns. For example, most funds in the top quartile (25%) of previous five-year returns did not maintain a top‐quartile ranking in the following five years. We explain why you’remost likely ill-advised to pick a pinch-hitting expert who has delivered exciting past performance to compete for you.

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Trying To Outguess the Market Has No Role: Principle 2 in Evidence-Based Investing

Trying To Outguess the Market Has No Role: Principle 2 in Evidence-Based Investing

Wouldn’t it be great to hold only top selections in your investment portfolio, with no disappointments to detract from your success? Of course it would. It would also be nice to hold a $100 million winning lottery ticket. But just as the lottery is no place to invest your life’s savings, neither is speculating on the razor-thin odds that you can consistently handpick which stars are next in line to shine. Historical evidence is clear. Funds trying to outguess the market rarely survive, let alone outperform their benchmarks.

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Embrace Market Pricing: Principle 1 in Evidence Based Investing

Embrace Market Pricing: Principle 1 in Evidence Based Investing

Market pricing is about you, the market, and the prices you pay. When it comes to investing it helps to know what you’re facing. In this case, that’s “the market.” How do you achieve every investor’s dream of buying low and selling high in a crowd of highly resourceful and competitive players? The answer is to play with rather than against the crowd, by understanding how market pricing occurs.

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