Finley Walth Management Financial Advisors
Finley Wealth Management Certified Financial Planners
Finley Wealth Management Credentials

What We Do

Financial Planning

Our planning process organizes your financial affairs and gives you the knowledge and guidance to make educated financial choices. It's custom-tailored to you, your long term goals, and your values.


How have markets delivered wealth to long-term investors? Nobel-prize-winning academics offer us insights on that, which we apply to our clients' portfolios - allocating and rebalancing them accordingly.

Retirement Planning

The transition to retirement can be challenging. We will advise you on the most sensible and tax-efficient ways to maximize your retirement income

Tax Planning

Tax planning strategies often require comprehensive, year-round attention. We will work with you and your tax professional to find ways to reduce your tax bill and increase your after tax return.

Specialized Advice

Sustainable investing, Divorce Planning and Widowhood - these are just some of the areas in which we can partner with you, to help you reach your goals.

Charitable Giving

Creative, strategic and fully integrated with your overall goals, let us help you make the impact you envision.

A Brief Introduction To Finley Wealth Advisors

Finley Wealth Advisors is a fee-only fiduciary firm offering a refreshing wealth management approach.

As a fiduciary compensated directly by our clients with fully disclosed professional fees, honesty is the core of our relationship. We refuse commissions or any other misaligned third-party incentives. We have made a conscious policy decision to limit the number of households our firm will serve. This allows us to focus on all aspects of your financial life in a meaningful way. Our business model is sized to best serve clients with wealth in the range of $1 to $10 million, as big fish in our right-sized pond.

Four Essentials for Good Financial Advice

We recommend seeking – no, insisting on – four qualities from any advisor with whom you do business … or to whom you even pay any mind as you make your way through Wall Street’s continuous clamor. 

The advice you heed should come from an advisor who is fully committed to

Think twice before you put your future in the hands of an insurance agent, traditional financial advisor, or stockbroker. Their focus is likely on selling you expensive financial products where they benefit more than you. By the way, it is legal and it happens everyday especially with retirees. This has never been, nor will it ever be the case at Finley. As a Tax-Focused Wealth Advisory firm, and a Fee-Only Fiduciary, you can be comfortable in knowing we will always be on your team.

Learn more about these concepts with our guide to finding a fiduciary financial advisor.

Our Florida Office Locations

Estero Office

10600 Chevrolet Way, Suite 101

Estero, FL 33928

Naples Office

780 Fifth Avenue, Suite 200

Naples, FL 34102

Meet Our Team

Doug Finley my wealth advisor

Douglas Finley


President / Founder

Mr. Finley founded Finley Wealth Management, a Fee-Only Registered Investment Advisor, with the goal of creating a firm that eliminated the conflicts of interest inherent in the financial planner – advisor/client relationship. The firm specializes in financial planning and investment management for high-net-worth individuals and families.

Financial Advisor Amber Braatz

Amber Braatz


Fee-Only Wealth Advisor

Amber joined Finley Wealth Management in early 2018 and completed her certified financial planner education program through Northwestern University. Amber has her Series 65 licensure as a financial advisor and has a passion for helping people achieve financial and life goals. It was a natural transition from healthcare to financial advisor with her career-long emphasis in serving others with goal- driven, individualized care.

Financial Planning

Getting to know who you are, not just what you have

Finley Wealth Advisors Financial Planning Ideal Life Infographic

Only with thoughtful direction can money help you create a more meaningful life and leave a richer legacy. We thrive on helping others focus on the realization of their dreams. Together we can craft a values-driven solution, to reach your own unique goals. It all starts with one meaningful conversation.

Thoughtfully executed financial planning is about much more than just the numbers. When we sit down together to talk for the first time, we’re going to get to the heart of what’s truly important in your life.

This conversation will guide all that we do in your financial planning journey. 

Wealth Takes Many Forms:

  • A Stable Future
  • Secured Loved Ones
  • Freedom of Choice
Together, We'll Build Yours.


Informed by decades of market research not the latest sales pitch

Doug Finley my wealth advisor

Douglas Finley


President / Founder

A fee only approach works to save you money without worrying about hidden charges

Many investors have unfulfilled expectations. They’re looking for an honest solution — one that can lead to a better investment experience. A truly refreshing approach to wealth management. What would that approach look like? How can their financial advisor improve the odds of success?

Putting The Odds In Your Favor

Let’s talk about wealth management with evidence-based investing, a way that can put the odds of success in your favor. 

When it comes to your investments we take a disciplined, well-researched approach known as Evidence-Based Investing.

Our investment philosophy is based on Nobel Prize-winning academic research, and because we’re committed to your best good (rather than selling you products), our recommendations are carefully designed to meet your unique goals.

What this means for you...

  • Evidence Based Investing
  • Nobel Prize-winning Research
  • Time-tested Approach

"Once you understand the difference an objective fiduciary advisor makes, the choice could not be more clear"

Douglas Finley, MS, CFP, AEP, CDFA

President, Founder

Retirement Planning

Pre & Post Retirement Strategies to Maximize Your Investments And Make Them Last

The transition to retirement can be challenging. We will advise you on the most sensible and tax-efficient ways to maximize your retirement income

The first step in establishing successful investments is to recognize the difference it makes when you have a solid wealth management strategy to depend on during your life-long decision-making.

Financial Planning Tools

  • A clear strategy for managing the market’s ever-unfolding uncertainties
  • Focus on the right processes, the right tools, and the right mindset to guide you
  • Carefully designed to meet your unique goals
  • Based on Nobel Prize-winning academic research

What is the Single biggest threat to your wealth?

It's your own investing biases! Our Guide to Behavioral Investing helps you recognize and overcome bad investing biases, habits and behaviors: 

Tax Planning

Combining tax preparation with ongoing and diligent tax planning can have a great impact on your financial life.

A comprehensive tax-focused financial planning firm like ours can help you avoid making the mistake of overpaying taxes. We provide personal income tax preparation and planning, to identify the tax-saving approaches that apply to your situation.

Most investors don’t fully appreciate the drag poor tax planning has on their portfolio return. Fortunately, there are many effective strategies for maximizing long-term wealth accumulation and conservation.

We specialize in

  • Tax-sensitive asset location
  • Deferring gain recognition
  • Tax bracket management
  • Roth IRA conversions
  • Managing contributions to traditional or Roth IRAs
  • Gain and Loss harvesting
  • Tax-sensitive management of the retirement portfolio

Specialized Advice

A few areas where we provide a specific expertise

Resources for educating yourself, financially. Grow your wealth and income, no matter what life throws your way.

  • Meet your financial goals by discovering sustainable investing to help make the world a better place
  • Dealing with major life events such as divorce, the death of a spouse or major illness
  • Coaching in sudden money situations such as inheritance, lottery, or sale of a business

Achieve your financial goals with meaningful investments

An Evidence Based Guide to Sustainable Investing: How return on your investment and desire to do good are entirely compatible 

Charitable Giving

“I wondered why somebody didn’t do something.
Then I realized, I am somebody.” - unknown

We all have personal reasons for giving to charity, but at the core of our intention is a common desire to share our good fortune with others.

You may have the capacity and desire to give, but may need help in determining the most effective way to leave a lasting legacy. We can help you customize a giving program to meet your goals.

Charitable giving is an American tradition. Most charitable organizations share the goal of improving quality of life, and philanthropy is a major source of funding for humanitarian causes, religion, education and the fine and performing arts.  

Build A Legacy:

  • Pass values on to family members about wealth and helping others
  • Receive tax benefits while doing good
  • Support your philanthropic goals while providing an income stream in certain situations

From our Blog: Financial Education, Resources and Tools

Learn about our approach to Wealth Management and the process of Financial Planning and Investment Management

Why Hire an Independent Advisor To Further Your Financial Interests?
From books to blogs, from media mavens to marketeers, from pundits to pros … there’s never a lack of talking heads telling you how to make the most of your money. Why hire an independent advisor to assist with your financial interests? Why not just tap into all the free advice already available?
The SECURE Act – What it Means for You and Your Retirement
The SECURE Act - Setting Every Community Up for Retirement Enhancement Act - provides a mixed bag of incentives and obligations for retirement savers and service providers alike. Its intent is to make it easier for families to save more for retirement.
Playing the Prediction Game – Hindsight Is 20/20. Foresight Isn’t.
Downplay the prediction game! Rather than basing investment decisions on predictions of which way debt or equity markets are headed, a wiser strategy may be to hold a range of investments that focus on systematic and robust drivers of potential returns.
Why “Safe Harbors” Can Be Risky Business And How You Can Mitigate
Whenever investors are spooked by turbulent times, dollars tend to flow out of the stock market, and into “safe harbors” investments such as bonds, bond funds, CDs, money markets, or even cash. As part of your overall investment strategy, it usually makes sense to allocate some of your wealth to safe harbors holdings. But too much “safety” can actually put your wealth at risk.
What Happens When You Fail at Market Timing
The impact of missing just a few of the market’s best days can be profound. There’s no proven way to time the market—targeting the best days or moving to the sidelines to avoid the worst. History argues for staying put through good times and bad. Investing for the long term helps to ensure that you’re in the position to capture what the market has to offer. If you're in it, you can't fail at market timing.
Lessons for Long-Term Investors – Tale of Two Decades
The first two decades of the 21st century have reinforced important lessons for long-term investors. Holding a broadly diversified portfolio can help smooth out the swings. Having a sound strategy built on such principles—and sticking to it through good times and bad—can be a rewarding investment approach.
What is the Purpose of Indexes and Index Funds? (Part IV)
Compared to actively managed funds that seek to “beat” the market by engaging in now-outdated speculative strategies, a more solid solution for sensibly capturing available market returns is offered by passively managed index funds
Financial Planning for Women: The Best Tips for Success
You might be suprised to learn that when it comes to the big earners -- those earning more than $1 million a year -- women now take the cake over men. Also, the millionaire club is getting a huge bump in female members. Between 2009 and 2016, membership grew from 6,597 to 17,609. Financial planning for women is increasingly becoming important because it ensures that wealth is invested wisely and keeps working for their families into the future.
Market Index Mechanics – Interesting Idiosyncrasies (Part III)
Market indexes and market index mechanics, you read about them all the time. In Part III of this series, we take a closer look at market index mechanics to gain a better understanding of why they do, what they do.
Index Points and What they Mean (Part II)
Checking an index point at any given time is like dipping your toe in the water to see how the ocean is doing. You may have good reasons to do that toe-check, but as with any approximation, be careful to not misinterpret what you’re measuring.
A Financial Index Overview: Part I – Indexes Defined
When a popular financial index like the Dow is on a tear, up or down, what does it really mean to you and your investments?
A simple equation that effects your investments.
When fundamental facts grow harder to discern, investments grow more volatile, and that’s what’s been happening lately, especially with the widespread misperception of the yield curve inversion.

© 2019 Finley Wealth Management, Llc - Naples - Bonita Springs - Fort Myers - Estero - Cape Coral - Punta Gorda