Finley Wealth Advisors is a Fee-Only Fiduciary Wealth Management Firm, Purposefully Designed for the Middle-Class Millionaire, With $2 to $20 Million of Wealth, as Big Fish in Our Right-Sized Pond

We meet you as a fiduciary wherever you are in the life cycle of your wealth. We develop unique wealth management strategies to minimize taxes, protect assets, maximize growth, distribute retirement assets, and transfer wealth. Whether you are at the stage of accumulation, preservation, or distribution we will tailor our fee-only fiduciary process to meet your individual wealth management needs because each family is unique.

Fee-Only Fiduciary 2
Fee-Only Fiduciary 3
Fee-Only Fiduciary 4

10600 Chevrolet Way, Suite 101

Estero, FL 33928

780 Fifth Avenue S., Suite 200

Naples, FL 34102

2256 First Street, Suite 140

Fort Myers, FL 33901

Call: 239-267-7500

Email: [email protected]

Award Winning Wealth Advisor Team

Douglas Finley, MS, CFP, AEP, CDFA

Fee-Only Wealth Advisor

Doug, after nearly a decade in the financial services industry, founded Finley Wealth Advisors in February of 2006 as a fee-only fiduciary. Above all, his goal was to create a wealth management firm that would eliminate the conflicts of interest inherent in the typical advisor/client relationship. Consequently, the firm is still one of only a handful of Fee-Only Fiduciary firms in Southwest Florida. As a result, he created a firm that is dedicated to putting your interests first above all else. Therefore, the firm is markedly different from the fee-based brokerage firms.

Amber Braatz, MBA, CFP

Fee-Only Wealth Advisor

Amber has a passion for helping people achieve financial and life goals. Therefore, she chose to join Finley Wealth Advisors because of the firm's fee-only fiduciary culture of always putting the client first at all times, in all matters. Moreover, the culture meshed well with her desire to help others accomplish their dream of a financially secure retirement. Specifically, she is driven to provide the highest level of service to others. Furthermore, Amber believes that working in a fee-only fiduciary model is the only way for her to truly align her values with working in the financial services industry.

The Elements of Fiduciary Wealth Management

  • Tax-Sensitive Asset Location
  • Deferring Gain Recognition
  • Gifting Strategies
  • Tax Bracket Management
  • Roth IRA Conversions
  • Managing Contributions to Traditional or Roth IRAs
  • Gain and Loss Harvesting
  • Tax-sensitive Management of the Retirement Portfolio
  • Evidence-Based Investment Strategy
  • Low-Cost Institutional Asset Management 
  • Highly Liquid Investments
  • Globally Diversified Portfolios
  • Strategy Informed by Decades of Research Not the Latest Sales Pitch
  • Decades of Portfolio Management Experience
  • Risk Based Portfolio Development
  • Liability Umbrella Insurance
  • Proper Titling of Assets
  • Irrevocable Trusts
  • Family Limited Partnerships (FLPs)
  • Self-Settled Asset Protection Trusts

Charitable Gifting

  • Determine Charitable Intent
  • Evaluate Stratgies to Fund Charitable Intent
  • Qualified Charitable Distributions from IRAs
  • Donor-Advised Funds (DAF)
  • Charitable Trusts
  • Private Foundations

Estate Planning

  • Wills and Trusts
  • Basic Living Trust
  • Bypass with Living Trust
  • Bypass with QTIP with Living Trust
  • Titling of Property
  • Qualified Plan Benefits and IRAs
  • Beneficiaries - Per Capita Vs. Per Stirpes

Financial Planning

  • In-Depth Wealth Planning
  • Best In Class Wealth Planning Tools 
  • Client Portal for Collaboration
  • Every Plan Is Customized to Your Specific Circumstances
  • Simplifies Your Financial Decision Making
  • Organizes Your Financial Affairs
  • Designed Around Your Own Unique Goals

Our Fiduciary Pledge To You

Unquestionably, above all you deserve fiduciary financial advice. Accordingly, we follow a fiduciary standard and are proud to commit to the following five fiduciary principles:


We will always put your best interests first.


We will act with skill, care, diligence, and good professional judgment.


We will not mislead you, We will provide you an open disclosure of all important facts.


We will avoid conflicts of interest.


We will fully disclose and fairly manage, in your favor, any unavoidable conflicts.

"Once you understand the difference an objective fee-only fiduciary advisor makes, the choice could not be more clear."

Douglas Finley, MS, CFP, AEP, CDFA

President, Founder

The Finley Wealth Advice Blog

It's about Helping You Become The Hero Of Your Own Financial Story

Magnificent 7 Outperformance May Not Continue

The Magnificent 7 stocks1 continue to capture the focus of investors as these large growth names have outpaced the bulk of global equities. Their outperformance is notable because eye-popping returns for top stocks tend to occur before they reach the top of the market.

Read More

Country Debt and Stock Returns

US government debt reached 121% of the value of the country’s gross domestic product (GDP) last year.1 Many investors have expressed concern over the impact that servicing this level of debt could have on the stock market.

Read More

Concern over Market Valuations

Aggregate stock market valuation ratios have not been strong predictors of broad market returns. And yet, high stock valuations sit near the top of concerns cited by investors about the state of equity markets.

Read More

TIPS Can Help Investors When Inflation Spikes

When consumer prices rise, as they did last year, some investors may want to hedge against unexpected spikes in inflation. History shows Treasury Inflation-Protected Securities (TIPS) can be a useful tool for achieving this goal.1

Read More

Please Subscribe To The Finley Wealth Advice Blog

You will occasionally receive information designed to help you become a more informed investor. Our desire is to share the latest research and commentary with you, above all. As a result, you will learn more about Fee-Only Fiduciary Wealth Management and Evidence-based Investing because as a well-informed investor you will be better positioned for the future.

About Us

At South Florida's Finley Wealth Advisors, we prioritize trust and transparency in managing your wealth. As Independent Fee-Only Fiduciaries, our advice aligns solely with your interests.


Head Office:
10600 Chevrolet Way, Estero, Florida, 33928, United States

Tel: +1 (239) 267-7500
Email: [email protected]
Hours: 9am - 5pm Mon-Fri

© 2023 Finley Wealth Management, LLC - Finley Wealth Advisors (CRD # 142776 - SEC)

Financial Disclaimer: Finley Wealth Management, LLC is a Registered Investment Advisor with the State of Florida. All expressions of opinion are subject to change. All the information is intended for educational purposes, and it is not to be construed as an offer, solicitation, recommendation, or endorsement of any particular security, products, or services. Past performance is not a guarantee of future results. Indices are not available for direct investment; therefore, their performance does not reflect the expenses associated with the management of an actual portfolio. Diversification does not eliminate the risk of market loss. There is no guarantee investing strategies will be successful. International investing involves special risks such as currency fluctuation and political instability. Investing in emerging markets may accentuate these risks.