Finley Walth Management Financial Advisors
Finley Wealth Management Certified Financial Planners
Finley Wealth Management Credentials

What We Do

Financial Planning

Our planning process organizes your financial affairs and gives you the knowledge and guidance to make educated financial choices. It's custom-tailored to you, your long term goals, and your values.

Investments

How have markets delivered wealth to long-term investors? Nobel-prize-winning academics offer us insights on that, which we apply to our clients' portfolios - allocating and rebalancing them accordingly.

Retirement Planning

The transition to retirement can be challenging. We will advise you on the most sensible and tax-efficient ways to maximize your retirement income

Tax Planning

Tax planning strategies often require comprehensive, year-round attention. We will work with you and your tax professional to find ways to reduce your tax bill and increase your after tax return.

Specialized Advice

Sustainable investing, Divorce Planning and Widowhood - these are just some of the areas in which we can partner with you, to help you reach your goals.

Charitable Giving

Creative, strategic and fully integrated with your overall goals, let us help you make the impact you envision.

A Brief Introduction To Finley Wealth Advisors

Finley Wealth Advisors is a fee-only fiduciary firm offering a refreshing wealth management approach.

As a fiduciary compensated directly by our clients with fully disclosed professional fees, honesty is the core of our relationship. We refuse commissions or any other misaligned third-party incentives. We have made a conscious policy decision to limit the number of households our firm will serve. This allows us to focus on all aspects of your financial life in a meaningful way. Our business model is sized to best serve clients with wealth in the range of $1 to $10 million, as big fish in our right-sized pond.

Four Essentials for Good Financial Advice

We recommend seeking – no, insisting on – four qualities from any advisor with whom you do business … or to whom you even pay any mind as you make your way through Wall Street’s continuous clamor. 

The advice you heed should come from an advisor who is fully committed to

Think twice before you put your future in the hands of an insurance agent, traditional financial advisor, or stockbroker. Their focus is likely on selling you expensive financial products where they benefit more than you. By the way, it is legal and it happens everyday especially with retirees. This has never been, nor will it ever be the case at Finley. As a Tax-Focused Wealth Advisory firm, and a Fee-Only Fiduciary, you can be comfortable in knowing we will always be on your team.


Learn more about these concepts with our guide to finding a fiduciary financial advisor.

Our Florida Office Locations

Estero Office

10600 Chevrolet Way, Suite 101

Estero, FL 33928

Naples Office

780 Fifth Avenue, Suite 200

Naples, FL 34102

Meet Our Team

Doug Finley my wealth advisor

Douglas Finley

MS, CFP, AEP, CDFA

President / Founder

Mr. Finley founded Finley Wealth Management, a Fee-Only Registered Investment Advisor, with the goal of creating a firm that eliminated the conflicts of interest inherent in the financial planner – advisor/client relationship. The firm specializes in financial planning and investment management for high-net-worth individuals and families.

Financial Advisor Amber Braatz

Amber Braatz

MBA

Fee-Only Wealth Advisor

Amber joined Finley Wealth Management in early 2018 and completed her certified financial planner education program through Northwestern University. Amber has her Series 65 licensure as a financial advisor and has a passion for helping people achieve financial and life goals. It was a natural transition from healthcare to financial advisor with her career-long emphasis in serving others with goal- driven, individualized care.

Financial Planning

Getting to know who you are, not just what you have

Finley Wealth Advisors Financial Planning Ideal Life Infographic

Only with thoughtful direction can money help you create a more meaningful life and leave a richer legacy. We thrive on helping others focus on the realization of their dreams. Together we can craft a values-driven solution, to reach your own unique goals. It all starts with one meaningful conversation.

Thoughtfully executed financial planning is about much more than just the numbers. When we sit down together to talk for the first time, we’re going to get to the heart of what’s truly important in your life.

This conversation will guide all that we do in your financial planning journey. 

Wealth Takes Many Forms:

  • A Stable Future
  • Secured Loved Ones
  • Freedom of Choice
Together, We'll Build Yours.

Investments

Informed by decades of market research not the latest sales pitch

Doug Finley my wealth advisor

Douglas Finley

MS, CFP, AEP, CDFA

President / Founder

A fee only approach works to save you money without worrying about hidden charges

Many investors have unfulfilled expectations. They’re looking for an honest solution — one that can lead to a better investment experience. A truly refreshing approach to wealth management. What would that approach look like? How can their financial advisor improve the odds of success?

Putting The Odds In Your Favor

Let’s talk about wealth management with evidence-based investing, a way that can put the odds of success in your favor. 

When it comes to your investments we take a disciplined, well-researched approach known as Evidence-Based Investing.

Our investment philosophy is based on Nobel Prize-winning academic research, and because we’re committed to your best good (rather than selling you products), our recommendations are carefully designed to meet your unique goals.

What this means for you...

  • Evidence Based Investing
  • Nobel Prize-winning Research
  • Time-tested Approach

"Once you understand the difference an objective fiduciary advisor makes, the choice could not be more clear"

Douglas Finley, MS, CFP, AEP, CDFA

President, Founder

Retirement Planning

Pre & Post Retirement Strategies to Maximize Your Investments And Make Them Last

The transition to retirement can be challenging. We will advise you on the most sensible and tax-efficient ways to maximize your retirement income

The first step in establishing successful investments is to recognize the difference it makes when you have a solid wealth management strategy to depend on during your life-long decision-making.

Financial Planning Tools

  • A clear strategy for managing the market’s ever-unfolding uncertainties
  • Focus on the right processes, the right tools, and the right mindset to guide you
  • Carefully designed to meet your unique goals
  • Based on Nobel Prize-winning academic research

What is the Single biggest threat to your wealth?

It's your own investing biases! Our Guide to Behavioral Investing helps you recognize and overcome bad investing biases, habits and behaviors: 

Tax Planning

Combining tax preparation with ongoing and diligent tax planning can have a great impact on your financial life.

A comprehensive tax-focused financial planning firm like ours can help you avoid making the mistake of overpaying taxes. We provide personal income tax preparation and planning, to identify the tax-saving approaches that apply to your situation.

Most investors don’t fully appreciate the drag poor tax planning has on their portfolio return. Fortunately, there are many effective strategies for maximizing long-term wealth accumulation and conservation.

We specialize in

  • Tax-sensitive asset location
  • Deferring gain recognition
  • Tax bracket management
  • Roth IRA conversions
  • Managing contributions to traditional or Roth IRAs
  • Gain and Loss harvesting
  • Tax-sensitive management of the retirement portfolio

Specialized Advice

A few areas where we provide a specific expertise

Resources for educating yourself, financially. Grow your wealth and income, no matter what life throws your way.

  • Meet your financial goals by discovering sustainable investing to help make the world a better place
  • Dealing with major life events such as divorce, the death of a spouse or major illness
  • Coaching in sudden money situations such as inheritance, lottery, or sale of a business

Achieve your financial goals with meaningful investments

An Evidence Based Guide to Sustainable Investing: How return on your investment and desire to do good are entirely compatible 

Charitable Giving

“I wondered why somebody didn’t do something.
Then I realized, I am somebody.” - unknown

We all have personal reasons for giving to charity, but at the core of our intention is a common desire to share our good fortune with others.

You may have the capacity and desire to give, but may need help in determining the most effective way to leave a lasting legacy. We can help you customize a giving program to meet your goals.

Charitable giving is an American tradition. Most charitable organizations share the goal of improving quality of life, and philanthropy is a major source of funding for humanitarian causes, religion, education and the fine and performing arts.  

Build A Legacy:

  • Pass values on to family members about wealth and helping others
  • Receive tax benefits while doing good
  • Support your philanthropic goals while providing an income stream in certain situations

From our Blog: Financial Education, Resources and Tools

Learn about our approach to Wealth Management and the process of Financial Planning and Investment Management

Cost of Investment Decisions And Why They Matter

Cost of Investment Decisions And Why They Matter

Much of what impacts your investment decisions is beyond your control. That said, you do have a big say on how much you spend on investing. By tending to the costs of your investment decisions, you can control how much you need to spend when you invest … which leaves more of what you’d like to keep for yourself.

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The 2010s: A Decade In Review

The 2010s: A Decade In Review

Despite positive annual market returns during most of the decade, investors had to process ever-present uncertainty arising from a host of events. These included an unprecedented US credit rating downgrade, sovereign debt problems in Europe, negative interest rates, flattening yield curves, the Brexit vote, the 2016 US presidential election, recessions in Europe and Japan, slowing growth in China, trade wars, and geopolitical turmoil, to name a few. You may be wondering whether to stick with your investment plan vs making some adjustments.

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Why "Safe Harbors" Can Be Risky Business And How You Can Mitigate

Why “Safe Harbors” Can Be Risky Business And How You Can Mitigate

Whenever investors are spooked by turbulent times, dollars tend to flow out of the stock market, and into “safe harbors” investments such as bonds, bond funds, CDs, money markets, or even cash. As part of your overall investment strategy, it usually makes sense to allocate some of your wealth to safe harbors holdings. But too much “safety” can actually put your wealth at risk.

​Read More

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